What is ditribution?
- Audience - who/what/why?
- Likes/dislikes
- Buy the rights to the film, and distribute to cinemas to be exhibited
- Release and Marketing Strategies
- Audience - who/what/why?
- Likes/dislikes
- Buy the rights to the film, and distribute to cinemas to be exhibited
- Release and Marketing Strategies
AVATAR
- Produced by James Cameron and Lightstorm - Owned by Fox
The Boat That Rocked
- $47 million spent on The Boat That Rocked
- Ensemble cast, previous success - everyone had high expectations of the film
- Aimed at young people, teenagers, but also older people that lived in during the time of the film.
AVATAR
- Premiered in London on 10th December, then in Hollywood on 16th. General release on the 18th.
- Rleasing in London first broke conventions and created hype
- Premiered in Hollywood before the weekend release to create more hype and smash the box office on the opening weekend.
TBTR
- First shown in UK on 1st April 2009, premiered 2 weeks later at Copenhaged Film Festival.
- Released across Europe over the next 3 months
- Released in America on 12th November, almost 7 months later.
- Multiple Relase strategy, try to build hype by word of mouth.
AUDIENCE RESEARCH
TBTR
- Working Title used passed experience with previous films to aid in research.
- Based on the actors in film, audience research was done
- Initial screenings for feedback may have been done.
- Or they did nothing, and so the film flopped.
- Produced by James Cameron and Lightstorm - Owned by Fox
The Boat That Rocked
- Produced by Richard Curtis and Working Title Films, Owned by Universal
- Fox spent $350 million on marketing Avatar
- USP - Immersive 3D experience unlike anything before, use of new technology
- Aimed at everyone- $47 million spent on The Boat That Rocked
- Ensemble cast, previous success - everyone had high expectations of the film
- Aimed at young people, teenagers, but also older people that lived in during the time of the film.
AVATAR
- Premiered in London on 10th December, then in Hollywood on 16th. General release on the 18th.
- Rleasing in London first broke conventions and created hype
- Premiered in Hollywood before the weekend release to create more hype and smash the box office on the opening weekend.
TBTR
- First shown in UK on 1st April 2009, premiered 2 weeks later at Copenhaged Film Festival.
- Released across Europe over the next 3 months
- Released in America on 12th November, almost 7 months later.
- Multiple Relase strategy, try to build hype by word of mouth.
AUDIENCE RESEARCH
TBTR
- Working Title used passed experience with previous films to aid in research.
- Based on the actors in film, audience research was done
- Initial screenings for feedback may have been done.
- Or they did nothing, and so the film flopped.
AVATAR
- Market Research on a very large scale
- National screenings with feedback questionnaires
- Obtained feedback from various stages throughout the production
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